Crucial Trading are part of the Headlam Group, a business
engaged in the distribution and supply of floorcoverings which was established
during the 1990's by a series of acquisitions in the UK and Continental Europe.
The Group holds a unique position in the distribution of floorcoverings to the
UK's independent retailers and contractors. Headlam is the largest supplier and
has maximised its presence in the market's many geographic and product segments
by successfully operating through 47 trade brands.
Due to the way the UK floorcovering distribution market operates, there is much
to be gained from operating a portfolio of regional trade brands whose success
is based predominantly on a reputation for excellent local service. Headlam's
national trade brands have allowed it to achieve leading positions in a variety
of product and market sectors where UK wide distribution is key to achieving
success.
Each of the Headlam trade brands enjoys the benefit of having its own dedicated
management team enabling them to concentrate on meeting the particular needs of
their customers. Each brand team is supported by the Headlam Group's facilities
and systems to ensure a consistent level of service and delivery.
Crucial Trading are people with a passion for creating natural floorcoverings
that are a design statement in their own right. They believe the natural beauty
of their floorcoverings, flooring, rugs and carpets breathe life and warmth into
any room.
Their obsessive attention to detail and uncompromising desire for quality can be
seen in all their floorcoverings, from the bold stripes of Audrey to the velvet
feel of Dream.
Unlike other products for your home, their natural floorcoverings offer an
all-round sensory experience, from softening the sound to scenting the air –
and, of course, the pleasure that comes from feeling their materials underfoot –
definitely one you should try for yourself.
They divide their products into Animal (wool floorcoverings), Vegetable (sisal,
jute, coir, sea grass floorcoverings, Minimal (inspirational photography,
together with a bespoke rug offer.
Axminster
Carpets |
Cormar Carpets |
Georgian Carpets
| Cavalier |
Brockway Carpets
| Crucial Trading