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About Primrose Mill

Primrose Mill offer a service of floorcovering and installation direct to the consumer anywhere in the UK.

Whether needing tough practicality of carpets for home, durability for the commercial environment, craving the peace of your rural retreat or for the sophistication of a trendy city apartment - be inspired by the Primrose Mill carpet collection! Beautiful, practical, affordable carpets with total commitment to customer care. Visit the store or buy carpet online. Being one of the leading carpet suppliers in the UK, we understand the demands of modern day life and how time consuming and difficult it can be to make selections, colour match, measure, order, arrange and take delivery, finding a fitter along the way before finally seeing the carpet on the floor.

Some customers will bring their fabrics and wallpaper browsing the shop until they finalise a selection. Some will browse the website and ask for free carpet samples to be sent to them in order to complement wall colours and soft furnishings and decide the style in the comfort of their home. If you do feel that indestructibility is most important, check our carpets shop page online and see the carpet that Ricko the Rhino uses in his cage!

Whichever route is preferred, when the carpet sale is made and the complete look decided upon, customers can relax - the rest is down to us. We will support our customers, deliver what we promise and make buying a beautiful carpet as enjoyable and stress-free as possible.

Primrose Mill - Style Without Stress. 


All carpet brands such as Cormar, Brockway carpets, etc, we sell are sourced from respected UK organisations. You may receive your carpets direct from Primrose Mill or through our national network of fitters.

Primrose Mill aim to provide extraordinary value by keeping overheads low. We have one national operational depot and no expensive retail park costs. We pass these savings on to our customers in way of discount carpet prices.

Our carpet quotations show the total you have to pay with no surprises. Less reputable organisations may promote better “deals” that ultimately provide very poor value for money once the hidden "extras" are added.

Our experienced staff are approachable and helpful. If you have any questions, however small, please contact us by on 020 8599 1800  or e-mail at


Primrose Mill – Total commitment to customer satisfaction.